Posts tagged advertisers
Television Delivers People – TRUE
Apr 28th
To understand my title you have to watch this video first
As a marketer, I 100% agree with what Richard Serra and Carlota Fay Schoolman say with this video art. The way TV channels make money is by selling commercial spots to advertisers. Now, how does a station charge for a slot in their airtime? It sells it by showing the advertiser how many people will be exposed to the message he or she wants to deliver. This makes us the product that TV channels sell to its customers, the advertisers. If there is more people tuned in, then the channel can charge more premium prices. This is why channels do their best effort to produce interesting content that will make people stick to the screen… Having said this, I wonder how much a commercial spot costs during LOST…
Anyways
My view was reinforced with what my professor Santiago said about how television is run in Europe in contrast to the US. For example, in the UK television belongs to the people through the government. BBC – British Broadcasting Corporation, its name makes more sense now that I know its run by the government. People actually pay a tax for TV, which makes the content different from what we are used in the US. Here we are used to see shows with that whole razzmatazz to entice people to watch because in the end that is what people want.
The power of TV is put into words with this excerpt from the video:
“There is inherent conflict between: COMMERCE, INFORMATION, ENTERTAINMENT.”
We get the news from TV, but we only get what TV shows us, and they have to have an audience in order to make money… so… the stations will only show news that will call the most of attention, in order to make money. It is a business after all. Putting biases aside, how can we rely so much on the information provided by television, if what is being shown is a lure to capture us and sell us as products.
This video art piece is one of my favorite.
In conclusion, TV produces content to be able to deliver us to their client. As an oblivious audience member, how does that make you feel?
Performances and their lesson
Apr 7th
“I might as well look as alien as possible because it reinforces a point I am making. My whole thing is that I approach everything as an absolute outsider. It’s the only way I can break so many rules.”
-Klaus Nomi-
If you read this by itself you might think this Klaus guy is some anarchist criminal looking for the next way to get into trouble. If I show you a picture you probably won’t even want to read the rest of this post… But hang in there, read along!
Putting it into context, you realize how much these words make sense. Klaus Nomi was an iconic performer and singer from the second half of 1980′s. His approach to art had never been seen before. By breaking rules, he was talking about breaking apart from social paradigms. This was a man who combined classical opera with punk and pop. His performances were bizarre. He used fashion a lot in his works as a way to differentiate himself as being an alien, an outsider. Thanks to this uniqueness he was able stand out, and viewing the world as an outsider empowered him to perform without being held back by “rules.” That right there is his logo, pretty unique huh?
Not going too extreme, this idea is important in the business world as well. Advertisers struggle as markets are being continuously cluttered with ads, and marketers are challenged to position a brand in consumer’s minds differently from competing firms, although their products or services are pretty much the same. What I’m trying to say is a lesson can be learned from Klaus.
To wow people, sometimes you have to see the whole picture and approach it as an outsider. If you do, then you won’t be subject to predefined rules of behavior that can blind you from seeing opportunities. Consulting groups work like this.
For my art class we have to do a performance piece. The way I see it, a break from whats been done before is what’s important. I have to have this in mind when I think of my performance assignment.
For the curious: Klaus Nomi
