jeampz

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Posts by jeampz

Performances and their lesson

Apr 7th

“I might as well look as alien as possible because it reinforces a point I am making. My whole thing is that I approach everything as an absolute outsider. It’s the only way I can break so many rules.”

-Klaus Nomi-

If you read this by itself you might think this Klaus guy is some anarchist criminal looking for the next way to get into trouble. If I show you a picture you probably won’t even want to read the rest of this post… But hang in there, read along!

Putting it into context, you realize how much these words make sense. Klaus Nomi was an iconic performer and singer from the second half of 1980′s. His approach to art had never been seen before. By breaking rules, he was talking about breaking apart from social paradigms. This was a man who combined classical opera with punk and pop. His performances were bizarre. He used fashion a lot in his works as a way to differentiate himself as being an alien, an outsider. Thanks to this uniqueness he was able stand out, and viewing the world as an outsider empowered him to perform without being held back by “rules.” That right there is his logo, pretty unique huh?

Not going too extreme, this idea is important in the business world as well. Advertisers struggle as markets are being continuously cluttered with ads, and marketers are challenged to position a brand in consumer’s minds differently from competing firms, although their products or services are pretty much the same. What I’m trying to say is a lesson can be learned from Klaus.

To wow people, sometimes you have to see the whole picture and approach it as an outsider. If you do, then you won’t be subject to predefined rules of behavior that can blind you from seeing opportunities. Consulting groups work like this.

For my art class we have to do a performance piece. The way I see it, a break from whats been done before is what’s important. I have to have this in mind when I think of my performance assignment.

For the curious: Klaus Nomi

advertisers, art, brand, klaus nomi, marketers, performance

Using the Grid

Apr 6th

Posted by jeampz in Projects

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For this project, the importance of using a grid was behind it.

One artist influenced me in this work. His name is Marcel Duchamp. For a while, he followed the cubist movement at a par with Picasso. What I found very interesting about the cubism movement was the notion of capturing different dimensions and attempting to put them all in one plane. The work I got inspiration from was his painting called “Nude Descending a Staircase” . I like the idea of having time represented in one still frame.

Having this in mind, I wanted to photograph a moment in a normal day. Something that we wouldn’t stop and think about. But I wanted to do it differently. Rather than leaving the shutter open and let objects move in front of the lens, I wanted to have different photographs of moments and paste them together. That way we can appreciate every part in greater detail. I used the grid as a way to have different moments represented in every square. Here you see a girl studying for an exam.

For this one I wanted to keep the 5×5 grid as a structure to separate the different times. You can see how the girl is reading in one frame, and then drinking on another. Also, if you see the computer, you can actually see my in the process of making this.

I did another one of a bathroom. For this one however, I broke the grid. It was harder because I took less frames and used a 4×4 grid. I think it needs an interesting subject, other than the water falling from the shower. For that reason I did not present it.

I want to continue this project outside class and capture seemingly uninteresting moments. We can only see so much from our perspective, and I think we can start appreciating more what we do and what is around us by having those moments broken into pieces.

grid art, Photographs

The Bauhaus… house

Apr 2nd

Posted by jeampz in Art in Business

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A true architectural masterpiece out of its time. This building was founded as a school in 1919 to be a space where all forms of art could be brought together to be studied and taught. Being one of the first design schools, it quickly became a huge influence for modern architecture and design all over the world. Everything that had to do with it, from conception, to utilization, to the people who lived in it, to the furniture inside it, everything, was created as a working piece of art.

The building itself broke out of the architectural norm of the time. Today we see buildings like this one all around, but the Bauhaus was the first building to use straight angles and embrace the cubic form. Its founder, Walter Gropius, was a true visionary as he offered the world a glimpse of what future residential building would look like.

Its industrial design outputs are responsible for one of the most famous modern furniture we are familiar with today. The Cantilever chair and the Wassily Chair, designed by Marcel Breuer.

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You can see how the Swedish furniture giant we all love so much, Ikea, is influenced by the Bauhaus. Most of its furniture incorporates straight angles. Yes, Ikea’s low price strategy of build-it-yourself is what makes us buy their furniture, but they also look good! And that comes from Bauhaus. It is no coincidence Ikea is a multi-billion multinational corporation you know?

Thanks to the Bauhaus, art design moved from being something we can appreciate, to something that is functional.

You can read more about the Bauhaus at its official site: www.bauhaus-dessau.de

All images taken from Wikipedia

bauhaus, bauhaus architecture, cantilever chair, ikea, modern architecture, modern design, modern furniture, wassily chair

DaDa Collage

Mar 31st

Posted by jeampz in Projects

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This work I am not proud of. I let time creep up to me and could not create a work of high level, which is why I have the glasses on, because I want to hide from showing this. Nonetheless, there is a concept behind this.

This is me with everything that identifies myself, from the top of my head to the extremities of my body, hands and feet. Anyone who knows me can see these objects and know its me without seeing me. On the top left hand I have my wallet which is distinctive, on the right hand I have my blackberry which anyone who has seen me walking around can instantaneously remember of seeing me with it in my hand. The camera represents my passion for art and I wear it any new place I go. The pencil is my tool to transfer my knowledge onto paper so I can communicate with people, the pencil is the same one I have used since high school.

On top of my head are chemistry words which represent my way of thinking which is very confusing, sometimes even to me. Under that are the words “the real love is the killer app” which is an idea I take very intimate, in which love is what separates us from other people. The calculator is my business orientation, which combines with the wallet and blackberry to enforce it. The formula across my mouth are words of how I speak, which can seem complicated at first, or just not understandable, but in reality is very simple and very understandable if you know how to read the words. The Adidas stripes are from my backpack in which I carry my computer, which is extremely important to my life and how I interact with the world. The small shirt at the bottom is my country of origin, Venezuela, which is becoming smaller and I am distancing myself from because it is being robbed from me by the current government. Finally, the women’s chronology represents women that have influenced me over time; for example my mother.

Yes…

I’m a mama’s boy haha

Old school movies – Flipbook

Mar 7th

Posted by jeampz in Art in Business

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Before the large 3D IMAX theaters we enjoy so much, movies were told in mysterious story boxes called kinetographs. Imagine that “going to the movies” implied going to something like this:

Ever drawn consecutive images on the corner of a book and flipped all the pages for a short story? That’s the whole idea of that box up there. So, to honor the history of the movies – if you will – we have made our own flip-book! Mine is *ahem* curious…? Okay, it looks done by a kinder gardener… Its a story about a man who throws a knife at another man but misses him. The second guy then pulls the knife out and throws it back at him. So complex, right! Here’s a sneak peak:

There you have it

But putting these embarrassing sketches aside, today, movies are one of the top mediums to show art to people. Art in storytelling, photography, acting, production, direction, animation, choreography, etc! so many different types of art are brought together in a motion picture. After many classes with Santiago it seems to me that as technology advances, art converges into a single medium. That is why understanding art and technology is important to me =)

art and technology, flip-book, kinetograph, movies

Televized History – Norma Jean

Feb 25th

Posted by jeampz in Art in Business

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Norma Jean… Who’s that person ??

None other than the legendary Marylin Monroe that is!! Did you know that in her first appearance in TV she forgot her lines, went blank, and eventually broke down to tears? Being the Marylin Monroe devout as I am (seen most movies, have 5 posters, 3 table books, one portrait, and countless saved pics haha) that came as a big surprise to me. Many people say she was too big for a small TV screen, so FOX just sent her straight up to the silver screen. Lucky for us, pioneers of TV weren’t working hard to get TV sets inside millions of households just to show us Marylin.

David Sarnoff was visionary enough to create the National Broadcasting Company (NBC) as a division of the Radio Company of America (RCA) in order to have regular programming available for the million of TV sets RCA was aiming to sell. Inspirational indeed.

And many people have things to say about television both good and bad. Here are some of my favorite quotes on TV:

“I find television very educational. Every time someone switches it on I go into another room and read a good book.”

- Groucho Marx – Actor/Comedian

“Anyone afraid of what television does to the world is probably just afraid of the world”

- Clive James – Author, “Glued to the Box”

“But how can you rule without television?”

- Andre Malraux – Author and Government Minister (France)

“Television is for appearing on, not looking at.”

- Nowel Coward – Playwrite / Songwriter / Performer

All these quotes and many more can be found at the Museum of Television

Personally, I believe TV is a very powerful medium. There is theory called the Third Person Effect, in which people disagree that TV has any effect on their own lives, but do believe it affects people around them. I feel television has the power to influence each and every one of us in many ways. Just think about it… do you have a TV character you look up to and try to act like that person? Where do you get your fashion ideas? When was the last time you started a conversation on something you saw on TV? and so many other factors.

Thank about its force. TV has the power to create stars; people just like you and me sometimes elevated to demi-god proportions. Some have been transformed into Legends like Marylin Monroe. Even though she only had three TV appearances, it is thanks to TV that everyone today knows about Marylin and has grown up with her as a cultural icon. She now forms part of society, all thanks to TV.

To leave on a bright side, I also love TV because it escapes reality by mixing art and technology to entertain us. =)

art and technology, david sarnoff, Marylin Monroe, television, third person effect, TV